Cold Call Conversions - 5 Steps to Script Mastery
Please note: The breakdown below is for the multi-day workshop of this topic. The keynote of this topic will be a complete overview of all sessions listed below
3-4 day interactive and immersive training to master and increase comfort with cold outreach sales calls
Overview:
Sales calls don’t have to feel awkward or overwhelming. This workshop equips participants with a proven 5-step process to approach calls with confidence, set appointments, and close deals effectively. By focusing on connection, clarity, and customization, attendees will learn how to engage prospects authentically, address pain points, and provide solutions that convert leads into opportunities.
Workshop Objectives:
- Learn how to approach sales calls with confidence and structure.
- Discover strategies for engaging prospects authentically and effectively.
- Understand the importance of addressing pain points and offering tailored solutions.
- Develop a daily calling routine for consistent results.
Outline:
Welcome and Introduction
Icebreaker: Share participants’ biggest challenges with sales calls.
Overview of the sales call process and its importance in driving results.
Mindset and Preparation (15 minutes)
The power of visualization and affirmations to build confidence (e.g., the provided quote: "People are happy, people are friendly, people are waiting to speak to me. Today I set 3 appointments and I am financially free").
Discussion: How mindset affects tone, energy, and outcomes.
Structuring the Call
Reference to the 5-step process for conducting effective sales calls (framework not explicitly shared).
Strategies for maintaining control of the conversation while giving prospects the option to disengage respectfully.
Practice exercise: Crafting an engaging opening and outlining pain points.
Engaging the Prospect (20 minutes)
Asking questions to gain clarity on the prospect’s specific situation.
Introducing solutions: The importance of giving a taste, not the full solution.
Scheduling the Follow-Up (20 minutes)
Tips for setting follow-ups with flexibility (e.g., offering a range, not a specific time).
How to create a natural transition to the next step in the process.
Group activity: Drafting follow-up phrases and strategies.
Creating a Daily Routine (20 minutes)
Establishing a consistent time and duration for making calls.
How to track and measure results for continuous improvement.
Individual activity: Design a personalized calling schedule.
Interactive Components:
- Participants share their biggest takeaway or action step moving forward.
- Participants will attempt to memorize a short script for practice
- Role-play: Pair participants to practice asking and answering clarifying questions with a partner
FAQ’s
What is the cost for keynotes/workshops?
Prices vary depending on what is ordered, how many agents, and how workshops are structured
Is all content above all-inclusive?
No. The above content can be tailored to meet the needs of the organizer
Are virtual workshops an option?
Yes. All keynotes and workshops can be virtual for a reduction of the cost
What do I need to have for Coach Andre to be brought in to speak?
A presentation screen for in-person training would be ideal
Is all the material above covered in a keynote?
No. Keynotes will provide a great overview but all the content displayed is primarily for multi-day workshops to receive the full benefit of the training
How long is a multi-day workshop?
Trainings can be flexible but the minimum is 3 days to cover most trainings. Each Session will be a minimum of 60-90 mins
I'm interested but I have more questions. How do I get those answered?
Please schedule a call with the link below
I’m ready to work with Coach Andre. What’s my next step?
Schedule a call here: https://calendly.com/mycoachandre/30min